One of the first projects I worked on while at Emma was their mailing campaign editor which represented the core of the application. This project allowed us to establish a new visual language that could be used in future experiences.
When I began this project, customers who wanted a custom email template had to correspond with a project manager and wait for a designer and coder to turn around an artifact. It was a slow, archaic process that nobody enjoyed. Our mission was clear: craft an intuitive DIY email builder that anyone could use.