Emma (Campaign Monitor)
Emma UI revamp
Gingersnap was the working codename for a behind-the-scenes project to completely redesign every facet of the Emma experience, from the Campaign Editor to the Response section, and even the internal-only admin tool. Our goal was to focus on clarity and simplicity to let the content and data truly shine.
Emma was a beloved local email platform, but the visual style and overall thematic approach was very dated. I encouraged the team to think about the experience in a brand new light and come up with a new visual language direction to explore.