Writing

Hungry for more

In many ways, the work of a critic is easy. We risk very little, yet enjoy a position over those who offer up their work and theirselves to our judgment. We thrive on negative criticism, which is fun to write and to read.

Why you should embrace remote research

Qualitative research is typically conducted in-person, in a lab environment. But for many qualitative studies remote research can be just as good, if not better, at generating the insights needed to help a team move forward in their work.

The Creative Cycle

I’ve noticed a pattern, it reveals itself through my mood and my energy, my self esteem and my ego, and my vigor or my listlessness. I refer to this pattern as the Creative Cycle.

The conversational tendencies to avoid in user interviews

Our natural social behaviours can hinder a deeper understanding of users. But what are these conversational tendencies and how can we avoid them to conduct better user interviews?

The product team’s missing function

In a team of optimists trying to push things forward the researcher provides a necessary friction. Their indifference to the product keeps them questioning whether it needs to exist at all, long after the rest of the team have begun to believe their own stories.